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What if restaurants charged like creative agencies? The other side…

A few months ago, this video produced by Scofield Editorial, Inc. made the rounds virally among us creative industry types. It’s well done, and it poses a compelling question: what if customers in normal retail settings – where no one ever questions the price of things – behaved the way marketing people often treat their [...]

Bad branding in orbit: Guy Laliberté soars while his cause brand drops

Guy Laliberté has always had his head among the stars. But all this week, the French-Canadian founder of Cirque du Soleil – and #562 on the Forbes list of wealthiest people – is actually circling the earth as a paid tourist aboard the International Space Station. And true to form, he’s using the opportunity to do [...]

Hey geeks! Think everyone knows what you’re talking about? Think again.

This is a message from one geek to another. I was raised on computers as a teenager in the mid 80′s, and have been on the Internet since before browser technology made it easy for everyone in the 90′s, the question seems pretty straightforward: “what is a browser?” But in April, when Google staffers from [...]

“Good work sycophants”: Sesame Street does Mad Men

The writers at Sesame Street are obviously staying hip with the times – or at least with early 60′s Madison Avenue. Here’s their send-up of Mad Men, using Don Draper and company to teach kids about emotions. Catch the irony there? The most emotionally repressed character on television since the Professor on Gilligan’s Island… yeah, I guess [...]

Saturn: A different kind of disappointment

So yesterday, while Beg to Differ was breaking up with the Intel brand, we got sad news about another old flame:  Saturn is dead. Penske threw in the towel on its attempt to revitalize the brand, and GM is finally shutting Saturn down. We’re feeling sad about that today. We remember when Saturn was promising to [...]

Brand brief: Google begins to assimilate Microsoft – one interface at a time

Yesterday, I blogged about the Interbrand 2009 list of 100 Best Global Brands and how it showed that Google was getting big, and I mean silly-big, fast. I mused about how this might impact their ability to deliver on their internal motto: “