Categories

SUBSCRIBE_RUST_140px

Elephants in the room: where Vision statements go wrong

Ancient wisdom on Vision – from blind men Part 2 on Vision Statements. In examining the many ways that our clients’ Vision statements have gone wrong in the past (and some spectacularly wrong), Beg to Differ can almost always sum up the biggest problem in one word: proximity. But don’t take our word for it; [...]

Machines that go “ping”: a hospital branding adventure

The first Beg to Differ Branding Field Trip. Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving experience for my wife and other two kids. But on the silly side of my brain, the whole 3 days [...]

Scaramouche! Scaramouche! Are the Muppets back to stay?

Has Disney finally figured out how to deal with the Muppets? Yesterday, Beg to Differ introduced you to the brilliant new Bohemian Rhapsody parody from the Muppets – but with no brand focused commentary at all. Since then, we’ve realized that the big story here isn’t the video itself (or the others we’ve included below). [...]

Favourite blog posts of 2009: October & November

Part 3 of our series on our favourite posts of 2009″ October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare cross-over hit, to  a Seussian Twitter phenomena, we continue to be surprised by the enthuisiastic response of our [...]

Brand builders: how to be human in five easy steps

Humans beat dinosaurs every time. Yesterday, our post about how American Airlines fired Mr. X – an employee who had the gall to (gasp) engage with a customer – generated a fair bit of engagement of its own. We were also shocked and pleased that our accompanying PowerPoint deck was chosen as one of the [...]

Brand Brief: Monsters in Smart Cars; Saints on Harleys

Are we really the brand we drive? A few minutes ago, while I was driving home from my son’s daycare Halloween parade (and yes, he wore his bat costume again) I got cut off on the road by an aggressive jerk. Weaving in and out of traffic, speeding, talking on a cell phone, throwing a [...]