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Machines that go “ping”: a hospital branding adventure

The first Beg to Differ Branding Field Trip. Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving experience for my wife and other two kids. But on the silly side of my brain, the whole 3 days [...]

Favourite blog posts of 2009: October & November

Part 3 of our series on our favourite posts of 2009″ October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare cross-over hit, to  a Seussian Twitter phenomena, we continue to be surprised by the enthuisiastic response of our [...]

Green eggs & spam: a Twitter poem

Beg to Differ is going to take a quick break from our greatest hits series today to reflect on a profound thought. We all love Dr. Seuss and Green Eggs and Ham right? Myself, I’ve read the story to my kids fifty kajillion times. Which got me thinking. Sam I Am is a humourous little [...]

Twitterloo! How to send Twitter on a hasty RT.

Soldiers at attention: awright Twitter conscript, you’ve probably heard that Twitter has finally enabled a feature it calls “Retweet”. Well, after years of hacking together manual ReTweets – cutting and pasting, editing, shortening, and workarounds by Twitter partner applications like TweetDeck, you’d think this would be cause for great rejoicing among the weary soldiers of [...]

Brand builders: how to be human in five easy steps

Humans beat dinosaurs every time. Yesterday, our post about how American Airlines fired Mr. X – an employee who had the gall to (gasp) engage with a customer – generated a fair bit of engagement of its own. We were also shocked and pleased that our accompanying PowerPoint deck was chosen as one of the [...]

Dragons, edible play dough, and three-letter abbreviations – oh my!

Company makes dough on the Den while another eats it. Beg to Differ is going to focus on a beauty and the beast story of two hometown brands that showed up on Dragon’s Den last night, with very different results. One plucky little company made a pile of money from investors, while the other – [...]