A Rant about Canadian Brands for Canada Day 2009 So you ask: “Mad at Switzerland? What could anyone possibly have against the Swiss” – those lovely Alp-ine purveyors of Rolex watches, Nestle chocolate, and fastidiously discreet banking services? Sorry Switzerland. It’s not about you. It’s about you beating the pants off Canada in the global branding [...]

It’s very seldom I come across a new tool on the Web that jumps straight to the top of my bookmark lists, but it happened this morning. I got a tip from Charles Hodgson’s latest post on podicitonary.com on a funky new site called Wordnik.com that had my fast-twitch bookmarking reflexes firing almost instantly. How does [...]

As the recession continues to bite down on consumer spending and confidence, companies in all markets are searching for ways to reduce costs. As budgets are squeezed, marketers must find innovative ways to minimize the fluff and maximize the value presented by their brands and products. Even in a recession, consumers will pay for products [...]