Brand managers: Social Media is here to stay. Deal with it. Beg to Differ gets asked three related questions all the time: should brand managers really care about this Social Media thing? Isn’t it just a flavour-of-the-month fad? Does it really change anything in the branding universe? The answers: Yes. No. Oh merciful heavens: YES! [...]

Has Disney finally figured out how to deal with the Muppets? Yesterday, Beg to Differ introduced you to the brilliant new Bohemian Rhapsody parody from the Muppets – but with no brand focused commentary at all. Since then, we’ve realized that the big story here isn’t the video itself (or the others we’ve included below). [...]

Part 3 of our series on our favourite posts of 2009″ October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare cross-over hit, to  a Seussian Twitter phenomena, we continue to be surprised by the enthuisiastic response of our [...]

Beg to Differ is going to take a quick break from our greatest hits series today to reflect on a profound thought. We all love Dr. Seuss and Green Eggs and Ham right? Myself, I’ve read the story to my kids fifty kajillion times. Which got me thinking. Sam I Am is a humourous little [...]

Soldiers at attention: awright Twitter conscript, you’ve probably heard that Twitter has finally enabled a feature it calls “Retweet”. Well, after years of hacking together manual ReTweets – cutting and pasting, editing, shortening, and workarounds by Twitter partner applications like TweetDeck, you’d think this would be cause for great rejoicing among the weary soldiers of [...]

Humans beat dinosaurs every time. Yesterday, our post about how American Airlines fired Mr. X – an employee who had the gall to (gasp) engage with a customer – generated a fair bit of engagement of its own. We were also shocked and pleased that our accompanying PowerPoint deck was chosen as one of the [...]