Humans beat dinosaurs every time. Yesterday, our post about how American Airlines fired Mr. X – an employee who had the gall to (gasp) engage with a customer – generated a fair bit of engagement of its own. We were also shocked and pleased that our accompanying PowerPoint deck was chosen as one of the [...]

With an involuntary guest appearance from Chris Brogan (thanks Chris!) In Monday’s post, I  critiqued the term “Personal Branding” which generated a fairly lively discussion – including input from the patron saint of “Personal Brand Experts” Dan Schawbel. But it got me thinking about some basic terminology I use all the time – in particular the [...]

Evidence for and against the term “Personal branding” isn’t new, but it seems to be a term that’s spiking upwards right now, pushed by an enthusiastic tribe of “personal brand experts” who are starting to throw their weight around – particularly in Social Media. They dominate every Twitter search on “branding” for example. But for me, [...]

A few months ago, this video produced by Scofield Editorial, Inc. made the rounds virally among us creative industry types. It’s well done, and it poses a compelling question: what if customers in normal retail settings – where no one ever questions the price of things – behaved the way marketing people often treat their [...]

This Saturday, I had the privilege of photographing some of my favourite people from my favourite place in the world doing what they love to do. The event was the third annual Taste of Wellington West festival – when the food shops and restaurants of my neighbourhood in Ottawa give away free samples of thier [...]

Last week, we asked whether or not GM would be able to “go the distance” after creating a huge buzz surrounding the “What is 230?” campaign for the Chevrolet Volt (still not as good as 330). Since then, GM has done little to ease our minds. The foray into Internet marketing lacked information, timing, and [...]