My Algonquin College students need real world subjects for their social media case studies.
As many of you already know, when I’m not doing my regular brand naming, storytelling, and strategy gig with Brandvelope Consulting, I moonlight as an instructor in the Social Media Certificate program – teaching professionals how to use social more effectively – at Ottawa’s Algonquin College.
In the next two weeks I’ll be starting two new versions of the Applied Social Media in Business class – the one week Accelerated version starting on Monday, and the seven week evening program starting Tuesday, July 2.
The Applied Social class is all about studying and developing real world social media case studies. We try to help our students understand in practical terms how social fits into real world workplaces and business strategy situations. From customer service to research, content marketing to old-school promotional marketing, small business to agencies to big brands. We try to cover a mix.
But the case study needs to be REAL: And this is where we need your help. [Read more…]