At last week’s Beg to DIFFER Boot Camp, we discussed the history of the word “branding” – as in the ancient practice of marking a cow with a red hot iron. But if the idea of cattle-marking seems trivial and simplistic to you, that’s only because you’re not a cowboy. So listen up cowpoke: here’s the cow-dirt on branding: it’s [...]

BBC Sports reported this afternoon that 1) fabled cyclist and inspirational uber-achiever Lance Armstrong   will surely NOT repeat as the winner of this year’s Tour de France, but 2) in even bigger news: “Lance Armstrong will compete for Team RadioShack as a cyclist, runner and triathlete in events around the world, including the 2010 Tour de France.” [...]

Coffee giant tries to get mojo vibrating again Once, Starbucks was just a local coffee shop in Seattle. Then it became a mega-brand, standard-bearer for the premium coffee category worldwide. But lately, the “star” has been fading, and even the “bucks” are drying up. So now the chain will be re-launching a few of its [...]