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Of skateboards & stripping poles: thoughts on the Mitsubishi City Chase brand

Last Saturday, my brother Brent and I ran and rode OC Transpo buses all over Ottawa. Along the way, we (over) acted in soap opera, skateboarded, played croquet, danced around stripper poles (no nudity involved – this year), and ate really, really gross stuff. Not a normal Saturday for us or the more than 900 other [...]

A Re:ply to the toronto.ca “re:Brand”

The City of Toronto has been quietly running a campaign to re-brand Toronto.ca. The city is asking for thoughts and suggestions from Torontonians, but from what I can see, this effort has been minimal and fruitless. This ain’t the way to run a city or a Web site – or a brand. Our quibbles with [...]

Shameless plug

For any brand geeks (or serious professionals) in the Ottawa area, Brandvelope is partnering with the Ottawa Centre for Research and Innovation (OCRI) to deliver this event in May.