Last Saturday, my brother Brent and I ran and rode OC Transpo buses all over Ottawa. Along the way, we (over) acted in soap opera, skateboarded, played croquet, danced around stripper poles (no nudity involved – this year), and ate really, really gross stuff. Not a normal Saturday for us or the more than 900 other [...]

A recent Twitter friend of mine, David Olinger, who is the Manager of Marketing and Communications at the small Alberta City of Grande Prairie (population 50,000) has just announced the winning bidder for a branding project for Grande Prairie: a company from Seattle that specializes in tourism destination branding Great Destination Strategies . Was there [...]

First off, happy Canada Day to everyone!  And to Timmies, welcome back! There couldn’t be a more fitting time for such an iconic Canadian brand to return to its roots in the Great White North.  Sure, you’ve stated that your move back to Canada is for tax reasons alone, but I know the real reason, [...]

A Rant about Canadian Brands for Canada Day 2009 So you ask: “Mad at Switzerland? What could anyone possibly have against the Swiss” – those lovely Alp-ine purveyors of Rolex watches, Nestle chocolate, and fastidiously discreet banking services? Sorry Switzerland. It’s not about you. It’s about you beating the pants off Canada in the global branding [...]