A Twitter conversation last night instigated by Olivier Blanchard and carried on ad nauseum elsewhere, reminded me of a long-time guilty pleasure: Nutella. Just typing the word makes me salivate – and I have to restrain myself from running upstairs to slather some of that rich hazelnutty goodness on melba toast. And apparently I’m not [...]

First, though, let us take a moment to grieve for the famed Crunchberry, recently determined to be not real fruit.  Gasp! A California woman recently filed a complaint with the U.S. District Court that she had been purchasing ”Cap’n Crunch with Crunchberries” for the past four years in the belief that she was eating real, live [...]

Trident “Less Intense” – both a sign of changing times and a spectacular positioning error.

Companies are beginning to learn that many consumers do still have money to spend. The issue for brands today is that consumers are living in a constant state of fear – fear of losing money in the near future. If consumers are afraid of the future, then the future is the enemy! Distance your brand [...]