A few months ago, this video produced by Scofield Editorial, Inc. made the rounds virally among us creative industry types. It’s well done, and it poses a compelling question: what if customers in normal retail settings – where no one ever questions the price of things – behaved the way marketing people often treat their [...]

Maybe I’m a bit slow, but I just came across the term “crowdsourcing” – the process of solving business problems using social media (not to be confused with another term I recently picked up: “FLASHMOB” – the process of creating absurd but strangely compelling YouTube videos with your friends). The image above is from my experiment [...]