The true job of “packaging” (hint: it’s not just to wrap stuff) Beg to Differ is focusing on a great blog post today by Seth Godin which asks a question we all need to ask ourselves: “does your packaging do its job”? But of course when Beg to Differ (and Seth)  thinks about “packaging” we [...]

Right across the street from Starbucks, and about 500 metres from the 1st Bridgehead in the Westboro area of Ottawa (and a short walk from my house), my favourite coffee brand has opened a shiny new 10th location. And boy am I excited.   Two days before they opened, I managed to get a tour from store manager Mia [...]