Click the photo above or here to read the piece in today’s Ottawa Citizen. Or join our Facebook NOMO Group. The whole NOMO series: Part 1: NOMO unhelpful abbreviations in government Part 2: an abbreviation is not a brand. Brief: NOMO in the Ottawa Citizen Part 3: a good acronym is hard to find Part [...]

As an Ottawa naming and brand strategy consultant, I once thought the technology industry was the world’s biggest offender in the realm of unhelpful abbreviations. But then I started working with the Canadian federal government…. alphabet soup everywhere. My answer in one word: NOMO! The problem with acronyms / abbreviations / initialisms / alphabet soup [...]