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Brand Brief: Snap, Crackle, ZAP! Lasers for breakfast anyone?

Kellogg’s pushes boundaries of food product branding File this under weird but compelling: The Telegraph in the UK is reporting that Kellogg’s will be testing new laser-etched Corn Flakes in selected markets. It’s very hard to tell how serious this is, and without a clear press release or better imagery, Beg to Differ wonders if [...]