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	<title>Beg to Differ &#187; motel</title>
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	<description>Branding for humans</description>
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		<title>Bad brand names: don&#8217;t &#8220;Hav-a-Nap&#8221; at the switch</title>
		<link>http://www.begtodiffer.com/2010/06/hav-a-nap/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hav-a-nap</link>
		<comments>http://www.begtodiffer.com/2010/06/hav-a-nap/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 17:51:54 +0000</pubDate>
		<dc:creator>Dennis Van Staalduinen</dc:creator>
				<category><![CDATA[Analysis & review]]></category>
		<category><![CDATA[Brand Names]]></category>
		<category><![CDATA[Branding Advice]]></category>
		<category><![CDATA[Service Brands]]></category>
		<category><![CDATA[bad]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[hav-a-nap]]></category>
		<category><![CDATA[motel]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.begtodiffer.com/?p=2294</guid>
		<description><![CDATA[Would you want this place on your Visa bill? Over the next weeks, Beg to Differ will be presenting some examples of brand names that are just bad &#8211; for a number of reasons. Today&#8217;s example is something we spotted over the weekend&#8230; The Hav-A-Nap Motel This bad brand &#8211; which, yes, also has a [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:right;height:30px;'><a class='shareaholic-tweetbutton' data-shr_count='none' data-shr_href='http%3A%2F%2Fwww.begtodiffer.com%2F2010%2F06%2Fhav-a-nap%2F' data-shr_title='Bad+brand+names%3A+don%27t+%22Hav-a-Nap%22+at+the+switch'></a><a class='shareaholic-googleplusone' data-shr_size='standard' data-shr_count='false' data-shr_href='http%3A%2F%2Fwww.begtodiffer.com%2F2010%2F06%2Fhav-a-nap%2F' data-shr_title='Bad+brand+names%3A+don%27t+%22Hav-a-Nap%22+at+the+switch'></a><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwww.begtodiffer.com%2F2010%2F06%2Fhav-a-nap%2F' data-shr_title='Bad+brand+names%3A+don%27t+%22Hav-a-Nap%22+at+the+switch'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><h3>Would you want this place on your Visa bill?</h3>
<h4>Over the next weeks, Beg to Differ will be presenting some examples of brand names that are just bad &#8211; for a number of reasons. Today&#8217;s example is something we spotted over the weekend&#8230;</h4>
<p><img class="aligncenter size-full wp-image-2295" title="Have a nap" src="http://begtodiffer.com/wordpress/wp-content/uploads/2010/06/Have-a-nap.jpg" alt="" width="600" height="300" /></p>
<h3>The Hav-A-Nap Motel</h3>
<p>This bad brand &#8211; which, yes, also has a <a href="http://havanap.com/wel-come_to_idlewood_inn.htm" target="_blank">web site</a> &#8211; is one that a friend pointed out to me in the Eastern part of metro Toronto, and it&#8217;s a classic. It&#8217;s one of those unintentional landmarks that everyone seems to know about (but no one will admit being a customer of).</p>
<p>And actually, while I usually criticize brand names that are un-helpful, this bad name is actually a customer service <em>because</em> it&#8217;s so bad. That is, because the name is so tone-deaf and slimy sounding, most respectable consumers will know better than to stay there.</p>
<p>This review from an <a href="http://www.tripadvisor.com/ShowUserReviews-g155019-d1471786-r45828082-Hav_A_Nap_Motel-Toronto_Ontario.html#CHECK_RATES_CONT " target="_blank">Italian visitor on Trip Advisor</a> pretty well  sums up the experience I&#8217;d expect to have from any motel called the &#8220;Hav A Nap&#8221;:</p>
<blockquote><p>Sorry for my english&#8230; It was a very terrible experience&#8230; the room was very dirty, the bedsheets were full of spots (I think there were spots of previous sexual performances&#8230;), the bedcover had holes by cigarette&#8230; I left my cup of coffee in the room and when I came back I have found also mouse&#8217;s excrements&#8230; It was very very cheap, but I slept all dressed because of the disgust&#8230;</p></blockquote>
<p>Funny, but when you don&#8217;t have enough energy to spell &#8220;HAVE&#8221; correctly, it&#8217;s not surprising that you don&#8217;t sweat little details like laundry, customer satisfaction, or human health for that matter.</p>
<h3>Enough said.</h3>
<p>I&#8217;d love to get more of your favourite bad brand names, so please leave them in the comments!</p>
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