(Part 2 of a series about abbreviated brand names.) Yesterday, I ranted about the use of nomonyms (unhelpful abbreviations) in government. But of course, as you’ll read in this and subsequent posts, the problem of bad abbreviations, acronyms, and initialisms goes far beyond government. But the two biggest problems of all are right in the [...]

As an Ottawa naming and brand strategy consultant, I once thought the technology industry was the world’s biggest offender in the realm of unhelpful abbreviations. But then I started working with the Canadian federal government…. alphabet soup everywhere. My answer in one word: NOMO! The problem with acronyms / abbreviations / initialisms / alphabet soup [...]