An experiment in “un-branding” to promote community health Beg to Differ noticed this morning that Australia is planning to ban all logos and distinctive design elements from cigarette packaging. The point: to make them less attractive to smokers. The question: will it work? Generic packaging According to the UK Daily Mail, quoting the Australian newspaper: [...]

Coffee giant tries to get mojo vibrating again Once, Starbucks was just a local coffee shop in Seattle. Then it became a mega-brand, standard-bearer for the premium coffee category worldwide. But lately, the “star” has been fading, and even the “bucks” are drying up. So now the chain will be re-launching a few of its [...]