Registration has just opened for the August edition of our successful Beg to DIFFER Brand Strategy Boot Camp – brought to you by the Ottawa Centre for Research and Innovation (OCRI) and Brandvelope Consulting.

generic Helvetica, information pills sans-serif; FONT-SIZE: +3″>Register here at the OCRI Web site.

This  boot camp is for all managers and executives with marketing, PR, or communication responsibility–whether in technology, government, not-for-profit, or other industries.  Basically, if you manage a brand and want to learn how to manage it for maximum connection and value (for your customers and for yourself) this boot camp is for you.

Date:

Thursday August 27, 2009

Location:

Nepean Sailing Club – 3259 Carling Avenue

Two Options:

OPTION 1: Half-Day Bootcamp – morning only

• 8:30 a.m. – 9:00 a.m. – Registration and Coffee
• 9:00 a.m. – 12:00 p.m. – Seminar 

OPTION 2: Full-Day Bootcamp

• Morning seminar (as above), plus:
• 12:00 p.m. – 1:00 p.m. – Lunch
• 1:00 p.m. – 4:30 p.m. – Hands-on Workshop

Why you should attend:

Reason 1: morning session

This seminar provides a great overview of three important topic areas for all Brand Managers:

What is a brand, and why is it important? You’re being branded one way or the other; we’ll help you take control.

The building blocks of brands. How to analyze, develop, and leverage the different facets of corporate strategy to ensure that your brands are making the right promises, and following through.

Brand management. How to use the brand elements and marketing tools at your disposal to manage your image in the minds of consumers. How to be a brand stickler without being seen as a “brand cop”. How to get your colleagues to live the brand.

Reason 2: afternoon workshop (only for full-day participants)

In this smaller-group setting, you’ll get a chance to apply the theory from the morning to your brand and get help from other participants and the workshop leaders.  The workshop will allow you to do a point-by-point inspection all the aspects of your brand. But note that the afternoon is for active participants only; be ready to give and take constructive feedback.

Reason 3: Take-aways

All participants will receive 1) Beg to DIFFER Brand Strategy Workbook  plus, full-day participants will also get 2) a personalized assesment of your brand strengths and challenges.

Reason 4: Beautiful setting

Nepean Sailing club is at 3259 Carling Avenue, just West of Andrew Haydon Park – only a short drive from downtown and Kanata. This venue offers stunning scenery and a relaxed atmosphere – we took the photo below from just outside the conference room. It’s the perfect place to spend a late August day gearing your brand up for the fall. Google Map here.

Reason 5: don’t take our word for it

“I thoroughly enjoyed the day and want to thank you and your colleagues for your efforts. I believe this seminar is a definite requirement in the Ottawa area and you have already put in place many of the cornerstones to build on to make this a truly awesome and interactive event for new and seasoned brand management professionals.”

Dan Chaput
Director, Marketing Communications
March Networks

Register here at the OCRI Web site.