Beg to Differ » Pontiac http://www.begtodiffer.com Branding for humans Fri, 03 Sep 2010 15:34:56 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Brand Brief: R.I.P. Pontiac (1926-2010) http://www.begtodiffer.com/2009/04/rip-pontiac-1926-2010/?utm_source=rss&utm_medium=rss&utm_campaign=rip-pontiac-1926-2010 http://www.begtodiffer.com/2009/04/rip-pontiac-1926-2010/#comments Tue, 28 Apr 2009 21:49:00 +0000 Lauren Hughes http://www.begtodiffer.com/?p=13

GM announced yesterday that it would be phasing out the Pontiac brand, after 83 years.

The burning question in my mind is: who killed the brand? The Sunbird? The Montana? The Aztek?
One thing is for sure. Pontiac cars, at one time, appealed to a young, hip demographic. At some point in the last 30 years, that appeal died, and took with it the Pontiac brand.
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