Okay, confession time. As an emerging Twitter devotee, (@denvan) I’ve been “drinking the Kool-Aid” of the Twitter brand for too long to really be objective about their brand strategy. I’m a tribe member now, and I’ve learned the buzzwords, tools, and idiosyncrasies of this social media monster. But as a brand strategy geek, I also [...]

First, though, let us take a moment to grieve for the famed Crunchberry, recently determined to be not real fruit.  Gasp! A California woman recently filed a complaint with the U.S. District Court that she had been purchasing ”Cap’n Crunch with Crunchberries” for the past four years in the belief that she was eating real, live [...]

Trident “Less Intense” – both a sign of changing times and a spectacular positioning error.