The writers at Sesame Street are obviously staying hip with the times – or at least with early 60’s Madison Avenue. Here’s their send-up of Mad Men, using Don Draper and company to teach kids about emotions. Catch the irony there? The most emotionally repressed character on television since the Professor on Gilligan’s Island… yeah, I guess you get it.
The lesson for branders
All right, you caught me. That’s a stretch, and I’m slumming it with this one. It’s actually just for fun.
True, it’s not as hilarious as the Sesame Street bits I watched in my own kindergarten days, but of course, at that age I used to break into giggles at the word “armpit”.
The funniest line by far is right at the end, when the Draper character says “good work sycophants”. I’m pretty sure that’s not aimed at the kids, but at the adult in the next room. But then, isn’t that double-barreled approach what made Sesame Street so brilliant?
Wait! Maybe that’s a real branding lesson after all
What do you think? Still a stretch? Are there other pearls of branding wisdom hidden in this simple piece?
(Props to the great industry blog BrandFlakes for Breakfast for posting this video last week).