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Elephants in the room: where Vision statements go wrong

Ancient wisdom on Vision – from blind men Part 2 on Vision Statements. In examining the many ways that our clients’ Vision statements have gone wrong in the past (and some spectacularly wrong), Beg to Differ can almost always sum up the biggest problem in one word: proximity. But don’t take our word for it; [...]

An open letter to Tim Hortons

First off, happy Canada Day to everyone!  And to Timmies, welcome back! There couldn’t be a more fitting time for such an iconic Canadian brand to return to its roots in the Great White North.  Sure, you’ve stated that your move back to Canada is for tax reasons alone, but I know the real reason, [...]