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Brand brief: Toronto keeps its nose in the air

After our criticism of Toronto’s Web site, and some garbage-scented barbs thrown their way in last week’s Brand Jam, it looks like Tourism Toronto has decided to approach the end of the garbage strike with their tongues firmly in their cheeks and their noses in the air. The just-announced tag for a late summer advertising campaign – [...]

Shop local: is it better to brand from the inside?

A recent Twitter friend of mine, David Olinger, who is the Manager of Marketing and Communications at the small Alberta City of Grande Prairie (population 50,000) has just announced the winning bidder for a branding project for Grande Prairie: a company from Seattle that specializes in tourism destination branding Great Destination Strategies . Was there [...]