Since writing the 25 meaningless tag lines post, and tag lines need to help people we’ve been getting numerous tips for tag lines that are worse, and I’ve been spying bad ones all over my marketing-savvy city of Toronto. So, here’s round two of meaningless taglines. Pat yourselves on the back – most of them came from [...]

We’ve compiled a list of the 25 worst acronyms, and yesterday we showed you that tag lines need to help people. We’ve also covered more municipal tag lines and other local examples. But now, here’s a list of 25 useless tag lines from brands that should know better. 25 useless taglines Note: most of these [...]

Registration has just opened for the August edition of our successful Beg to DIFFER Brand Strategy Boot Camp – brought to you by the Ottawa Centre for Research and Innovation (OCRI) and Brandvelope Consulting. Register here at the OCRI Web site. This  boot camp is for all managers and executives with marketing, PR, or communication responsibility–whether in [...]

Differentiation is good. Very very good. I made the point in my post about the Ottawa Shawarma scene that in a crowded, undifferentiated marketplace, finding a catchy gimmick is a great way to get people to remember you. This unfortunately is the other side of the “personal branding” coin. Yes, I noticed it. Yes, I [...]