Since writing the 25 meaningless tag lines post, and tag lines need to help people we’ve been getting numerous tips for tag lines that are worse, and I’ve been spying bad ones all over my marketing-savvy city of Toronto. So, here’s round two of meaningless taglines. Pat yourselves on the back – most of them came from [...]

We’ve compiled a list of the 25 worst acronyms, and yesterday we showed you that tag lines need to help people. We’ve also covered more municipal tag lines and other local examples. But now, here’s a list of 25 useless tag lines from brands that should know better. 25 useless taglines Note: most of these [...]

When I was in Korea a few years back, I was struck that even in cities where very few people spoke English, “upscale” stores always had an English tagline under an English name. But the words didn’t seem to matter: most were incomprehensible, vague, or with uninteded double entendres (as below). Weirdly, these businesses seemed to have taglines simply for the sake of filling [...]