Registration has just opened for the August edition of our successful Beg to DIFFER Brand Strategy Boot Camp – brought to you by the Ottawa Centre for Research and Innovation (OCRI) and Brandvelope Consulting. Register here at the OCRI Web site. This  boot camp is for all managers and executives with marketing, PR, or communication responsibility–whether in [...]

Okay, confession time. As an emerging Twitter devotee, (@denvan) I’ve been “drinking the Kool-Aid” of the Twitter brand for too long to really be objective about their brand strategy. I’m a tribe member now, and I’ve learned the buzzwords, tools, and idiosyncrasies of this social media monster. But as a brand strategy geek, I also [...]