<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Beg to Differ &#187; Tim Hortons</title>
	<atom:link href="http://www.begtodiffer.com/tag/tim-hortons/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.begtodiffer.com</link>
	<description>Branding for humans</description>
	<lastBuildDate>Mon, 23 Jan 2012 17:05:20 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>An open letter to Tim Hortons</title>
		<link>http://www.begtodiffer.com/2009/07/an-open-letter-to-tim-hortons/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=an-open-letter-to-tim-hortons</link>
		<comments>http://www.begtodiffer.com/2009/07/an-open-letter-to-tim-hortons/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:35:27 +0000</pubDate>
		<dc:creator>Lauren Hughes</dc:creator>
				<category><![CDATA[Analysis & review]]></category>
		<category><![CDATA[Brand Value]]></category>
		<category><![CDATA[Consumer Behaviour]]></category>
		<category><![CDATA[Consumer product brands]]></category>
		<category><![CDATA[Retail Brands]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[coffee donuts]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Tim Hortons]]></category>

		<guid isPermaLink="false">http://www.begtodiffer.com/?p=202</guid>
		<description><![CDATA[First off, happy Canada Day to everyone!  And to Timmies, welcome back! There couldn&#8217;t be a more fitting time for such an iconic Canadian brand to return to its roots in the Great White North.  Sure, you&#8217;ve stated that your move back to Canada is for tax reasons alone, but I know the real reason, [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><div class='shareaholic-like-buttonset' style='float:right;height:30px;'><a class='shareaholic-tweetbutton' data-shr_count='none' data-shr_href='http%3A%2F%2Fwww.begtodiffer.com%2F2009%2F07%2Fan-open-letter-to-tim-hortons%2F' data-shr_title='An+open+letter+to+Tim+Hortons'></a><a class='shareaholic-googleplusone' data-shr_size='standard' data-shr_count='false' data-shr_href='http%3A%2F%2Fwww.begtodiffer.com%2F2009%2F07%2Fan-open-letter-to-tim-hortons%2F' data-shr_title='An+open+letter+to+Tim+Hortons'></a><a class='shareaholic-fblike' data-shr_layout='standard' data-shr_showfaces='false' data-shr_href='http%3A%2F%2Fwww.begtodiffer.com%2F2009%2F07%2Fan-open-letter-to-tim-hortons%2F' data-shr_title='An+open+letter+to+Tim+Hortons'></a></div><div style="clear: both; min-height: 1px; height: 3px; width: 100%;"></div><!-- End Shareaholic LikeButtonSetTop Automatic --><p><img class="alignnone size-full wp-image-204" title="timhortons" src="http://begtodiffer.com/wordpress/wp-content/uploads/2009/06/timhortons.jpg" alt="timhortons" width="484" height="288" /></p>
<p>First off, happy Canada Day to everyone!  And to Timmies, welcome back!</p>
<p>There couldn&#8217;t be a more fitting time for such an iconic Canadian brand to return to its roots in the Great White North.  Sure, you&#8217;ve stated that your move back to Canada is <a href="http://www.bloomberg.com/apps/news?pid=20601082&amp;sid=asq7nxU_bwOs">for tax reasons alone</a>, but I know the real reason, Tim.  You missed us!  You&#8217;ve always been Canadian.  Never truly left.  Three years you spent in your surrogate home of Delaware, and how awfully lonely they must have been.  No one knew your name, and I bet they don&#8217;t even play hockey on the street or order double-doubles.</p>
<p>I know that expansion is a necessary evil, and there are so many Americans that have never tasted your wonderfully consistent blend of coffee and doughnuts (excuse me &#8211; donuts).  I know that <a href="http://www.timhortons.com/ca/en/about/2769.html">Times Square is slightly flashier</a> than Hamilton or Oakville, and I get what you&#8217;re trying to do down there.  I just ask that <a href="http://en.wikipedia.org/wiki/File:Tim_stores_wiki.png">as you expand</a>, please remember your roots, and don&#8217;t leave us again.  Once you&#8217;ve surpassed Starbucks and are taking on McDonalds head-to-head, continue to tell the world: &#8220;We&#8217;re Canadian! We make doughnuts and we support Timbits minor sports!&#8221;</p>
<p>I hope that a slight tax break or a convenient partnership will not cause you to jump ship in the future.  I hope that Tim Hortons is here to stay.</p>
<p>So, this Canada Day, enjoy your double-double with pride.  Tim Hortons in coming home.</p>
<p>The Globe and Mail: <a href="http://bit.ly/8pe94" target="_blank">http://bit.ly/8pe94<br />
</a>The National Post: <a href="http://bit.ly/P4G3o" target="_blank">http://bit.ly/P4G3o<br />
</a>Reuters: <a href="http://bit.ly/Pvs7Q" target="_blank">http://bit.ly/Pvs7Q<br />
</a>Forbes: <a href="http://bit.ly/i6PnO" target="_blank">http://bit.ly/i6PnO<br />
</a>Bloomberg: <a href="http://bit.ly/14lDE3" target="_blank">http://bit.ly/14lDE3</a></p>
<div class="shr-publisher-202"></div><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->]]></content:encoded>
			<wfw:commentRss>http://www.begtodiffer.com/2009/07/an-open-letter-to-tim-hortons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

