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iPad, uPad: Apple meets the push-up bra

Apparently iPad has been enhancing feature sets for a while…. So of course, Beg to Differ was riveted on Wednesday by “The Big Speech”. No, not the State of the Union Address: it was the unveiling of a new product by Apple that had our attention. And apparently, we weren’t the only ones watching: so were trademark lawyers [...]

Brand Brief: Snap, Crackle, ZAP! Lasers for breakfast anyone?

Kellogg’s pushes boundaries of food product branding File this under weird but compelling: The Telegraph in the UK is reporting that Kellogg’s will be testing new laser-etched Corn Flakes in selected markets. It’s very hard to tell how serious this is, and without a clear press release or better imagery, Beg to Differ wonders if [...]