This morning’s Twitter outage, is only one of the many problems facing brand Twittter. Back in June, early in my Twitter career (yes, the Twitterverse is turning quickly my friends) I blogged about this – No Twitter Brand, what are YOU doing? But now that I’ve had time to think about this some more (thanks [...]
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TAGS: brand, brand equity, brand promise, brand strategy, Facebook, Failwhale, MySpace, positioning, SM, Social Media, Twitter, Twitter outage | CATEGORY: Analysis & review, Brand Value, Consumer Behaviour, Consumer product brands, Online brands, Social Media, Technology Brands
