Brand managers: Social Media is here to stay. Deal with it. Beg to Differ gets asked three related questions all the time: should brand managers really care about this Social Media thing? Isn’t it just a flavour-of-the-month fad? Does it really change anything in the branding universe? The answers: Yes. No. Oh merciful heavens: YES! [...]

Soldiers at attention: awright Twitter conscript, you’ve probably heard that Twitter has finally enabled a feature it calls “Retweet”. Well, after years of hacking together manual ReTweets – cutting and pasting, editing, shortening, and workarounds by Twitter partner applications like TweetDeck, you’d think this would be cause for great rejoicing among the weary soldiers of [...]

With an involuntary guest appearance from Chris Brogan (thanks Chris!) In Monday’s post, I  critiqued the term “Personal Branding” which generated a fairly lively discussion – including input from the patron saint of “Personal Brand Experts” Dan Schawbel. But it got me thinking about some basic terminology I use all the time – in particular the [...]

This morning’s Twitter outage, is only one of the many problems facing brand Twittter. Back in June, early in my Twitter career (yes, the Twitterverse is turning quickly my friends) I blogged about this – No Twitter Brand, what are YOU doing? But now that I’ve had time to think about this some more (thanks [...]

Okay, confession time. As an emerging Twitter devotee, (@denvan) I’ve been “drinking the Kool-Aid” of the Twitter brand for too long to really be objective about their brand strategy. I’m a tribe member now, and I’ve learned the buzzwords, tools, and idiosyncrasies of this social media monster. But as a brand strategy geek, I also [...]