A few months ago, this video produced by Scofield Editorial, Inc. made the rounds virally among us creative industry types. It’s well done, and it poses a compelling question: what if customers in normal retail settings – where no one ever questions the price of things – behaved the way marketing people often treat their [...]

A recent Twitter friend of mine, David Olinger, who is the Manager of Marketing and Communications at the small Alberta City of Grande Prairie (population 50,000) has just announced the winning bidder for a branding project for Grande Prairie: a company from Seattle that specializes in tourism destination branding Great Destination Strategies . Was there [...]