Brand managers: Social Media is here to stay. Deal with it. Beg to Differ gets asked three related questions all the time: should brand managers really care about this Social Media thing? Isn’t it just a flavour-of-the-month fad? Does it really change anything in the branding universe? The answers: Yes. No. Oh merciful heavens: YES! [...]

Has Disney finally figured out how to deal with the Muppets? Yesterday, Beg to Differ introduced you to the brilliant new Bohemian Rhapsody parody from the Muppets – but with no brand focused commentary at all. Since then, we’ve realized that the big story here isn’t the video itself (or the others we’ve included below). [...]