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Your word of the day: Crowdsourcing

Maybe I’m a bit slow, but I just came across the term “crowdsourcing” – the process of solving business problems using social media (not to be confused with another term I recently picked up: “FLASHMOB” – the process of creating absurd but strangely compelling YouTube videos with your friends). The image above is from my experiment [...]

Shameless plug

For any brand geeks (or serious professionals) in the Ottawa area, Brandvelope is partnering with the Ottawa Centre for Research and Innovation (OCRI) to deliver this event in May.