Rogers, Bell, and Telus blow their big chance. By being their same old big-Telco selves…
My friend Ottawa blogger and media commentator Mark Blevis has put out a couple of smart and incisive critiques of the “Fair for Canada” campaign by Canadian telco mega brands TELUS, Rogers, and Bell. Please do go ahead and read the MarkBlevis.com and Full Duplex posts.
But I think the many, many problems with this PR blitz can be summed up in one picture – brought to you by your three friendly Canadian mega corporations.
Sorry big Telcos, but the combined “Bell, Rogers, and TELUS Boards of Directors” writing a letter to Stephen Harper doesn’t qualify as “What Canadians are Saying” to the rest of us, you know, Canadians. Continue reading “Telco Brands: the Fair for Canada FAIL in one picture”