Now that the Vancouver 2010 Olympics are over, we take it all back
In which Beg to Differ eats crow on behalf of the whole nation of Canada, and proposes 10 truly Canadian Vision Statements to replace Own the Podium.

How Canadian is this? Skeleton Gold medalist Jon Montgomery – by Shaun Botterill/Getty Images

Hey world,
How’s it going? [...]

A collection of the most influential diagrams explaining Social Media
After we needed to explain to a client (again) the difference between “Social Media” and Twitter or Facebook, Beg to Differ went out looking for diagrams to show the range. And boy did we ever. The SlideShare deck below includes the 6 examples we found including [...]

The true job of “packaging” (hint: it’s not just to wrap stuff)
Beg to Differ is focusing on a great blog post today by Seth Godin which asks a question we all need to ask ourselves: “does your packaging do its job”? But of course when Beg to Differ (and Seth)  thinks about “packaging” we don’t [...]

Seriously. It’s an awesome story. Here’s why I never tell it.
Beg to Differ wonders: is the story of your company or product worth telling? Maybe it is, but will anyone ever listen? Or more to the point, tell? Take some lessons from my best-ever story of travel disaster.
My best-ever story
Okay, so I’ve got this killer [...]

An open letter to PETA from your target audience (I think)
Hi PETA. Yes you, the “People for the Ethical Treatment of Animals”. It’s your target audience here. Or at least I think I might be your target audience. I’m not sure you actually know anymore. Which is why I’m writing. I think you guys have “jumped [...]

Thoughts on Gladwell’s What the Dog Saw – part 2
Beg to Differ is riffing on thoughts inspired by Canadian journalist Malcolm Gladwell in his new book What the Dog Saw: And Other Adventures. Today we reflect on his essay The Ketchup Conundrum, with strategies for smart branders in all kinds of pickles.
Essay:THE KETCHUP CONUNDRUM - Mustard now comes in [...]