“I’m a slightly mad aristocrat and I’m okay with that” In this Beg to Differ: a shocking personal revelation from the Big Differ, who wonders if “Personal Branding” is too narrow to capture the range of authentic, but playful, roles we play in our professional lives. Confession: I’m leading a double life Yes it’s true. [...]

Apparently iPad has been enhancing feature sets for a while…. So of course, Beg to Differ was riveted on Wednesday by “The Big Speech”. No, not the State of the Union Address: it was the unveiling of a new product by Apple that had our attention. And apparently, we weren’t the only ones watching: so were trademark lawyers [...]

Has Disney finally figured out how to deal with the Muppets? Yesterday, Beg to Differ introduced you to the brilliant new Bohemian Rhapsody parody from the Muppets – but with no brand focused commentary at all. Since then, we’ve realized that the big story here isn’t the video itself (or the others we’ve included below). [...]

Evidence for and against the term “Personal branding” isn’t new, but it seems to be a term that’s spiking upwards right now, pushed by an enthusiastic tribe of “personal brand experts” who are starting to throw their weight around – particularly in Social Media. They dominate every Twitter search on “branding” for example. But for me, [...]

Breakfast Cereal brands that didn’t stand the test of time After yesterday’s post on Laser-Engraved Corn Flakes, Beg to Differ took a look at the Wikipedia list of breakfast cereals and noticed just how many of these cereals failed for one reason or another. Either they were meant to promote a short-lived movie, character, or cartoon, [...]

A few months ago, this video produced by Scofield Editorial, Inc. made the rounds virally among us creative industry types. It’s well done, and it poses a compelling question: what if customers in normal retail settings – where no one ever questions the price of things – behaved the way marketing people often treat their [...]