A recent Twitter friend of mine, David Olinger, who is the Manager of Marketing and Communications at the small Alberta City of Grande Prairie (population 50,000) has just announced the winning bidder for a branding project for Grande Prairie: a company from Seattle that specializes in tourism destination branding Great Destination Strategies . Was there [...]

The City of Toronto has been quietly running a campaign to re-brand Toronto.ca. The city is asking for thoughts and suggestions from Torontonians, but from what I can see, this effort has been minimal and fruitless. This ain’t the way to run a city or a Web site – or a brand. Our quibbles with [...]