Would you want this place on your Visa bill? Over the next weeks, Beg to Differ will be presenting some examples of brand names that are just bad – for a number of reasons. Today’s example is something we spotted over the weekend… The Hav-A-Nap Motel This bad brand – which, yes, also has a [...]

Since writing the 25 meaningless tag lines post, and tag lines need to help people we’ve been getting numerous tips for tag lines that are worse, and I’ve been spying bad ones all over my marketing-savvy city of Toronto. So, here’s round two of meaningless taglines. Pat yourselves on the back – most of them came from [...]

After our criticism of Toronto’s Web site, and some garbage-scented barbs thrown their way in last week’s Brand Jam, it looks like Tourism Toronto has decided to approach the end of the garbage strike with their tongues firmly in their cheeks and their noses in the air. The just-announced tag for a late summer advertising campaign – [...]

The City of Toronto has been quietly running a campaign to re-brand Toronto.ca. The city is asking for thoughts and suggestions from Torontonians, but from what I can see, this effort has been minimal and fruitless. This ain’t the way to run a city or a Web site – or a brand. Our quibbles with [...]