Part 3 of our series on our favourite posts of 2009″
October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare cross-over hit, to a Seussian Twitter phenomena, we continue to be surprised by the enthuisiastic response of our readers – but almosrt never in ways we expect.
October 9, 2009
The branding business: we haven’t have a lot of posts about this topic area… yet. But we felt we needed to respond to a viral video which lampooned clients for not “getting” the value of the work creative agencies do. After all, it takes two to tango – or quibble over a giant invoice.
More on the biz: when branding, look outside;
Brand naming: When KFC launched a new chicken sandwich with a name developed by Brandvelope, we took the opportunity to toot our own horn a bit and talk about the process of naming a brand. And the results: our biggest single day tally of visitors as branders came by for a taste of what we do.
“Whole brand” thinking: This short post on the failure of a giant corporation to understand effective customer engagement in the social media era marked the first time a SlideShare deck of ours reached 2000 hits – and climbing (in response to a tip from Alison Gresik).
Social media: Funny to talk about this one as a greatest hit – because we wrote it in the middle of the current “faves” series – and it’s really still going with more than 100 RTs to date. Basically, we wondered a) what @SamEyeEm would be like on Twitter, and b) what Dr. Seuss might think about the new “ReTweet” feature on Twitter.
More in this series:
- Tuesday: Beg to Differ highlights from June & July
- Wednesday: Beg to Differ highlights from August & September.
- Thursday: Beg to Differ highlights from October & November (this post).
Oh, and another reminder: please sign up for e-mail updates (on the right) or our RSS feed, so you keep track of our future posts.