One of the Blog to Differ blogs we read every day, Brand New, has released its list of the best and worst brand re-designs for 2009. And apart from quoting Beg to Differ’s Dennis Van Staalduinen (which obviously makes them brilliant and insightful), it’s worth a look. But before you do, read on for a few highlights.
Stuff we’ve both covered
Pizza Hut becoming the Hut. Beg to Differ included a response from Jabba the Hutt, but otherwise, we were in total agreement in panning this identity.
SciFi becomes “SyFy”. Brand New lists this as one of the best of 2009. We Beg to Differ.
But apart from the SyFy choice, and the provocative choice of the truly awful Aol. brand as their #1 identity of 2009 (Brand New’s Armin can’t find anything negative to say about the designers at Wolff Olins apparently). For a review of this identity that is totally on the mark, see Fritinancy.
Where we agree
But because I love their blog and wish them well for the New Year, I’m going to focus on five identities that Brand New is totally right about. But don’t take my word for it, read Brand New for yourself.