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Machines that go “ping”: a hospital branding adventure

The first Beg to Differ Branding Field Trip. Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving experience for my wife and other two kids. But on the silly side of my brain, the whole 3 days [...]

Born yesterday: my son on being human

It’s something you hear all the time: “I wasn’t born yesterday, you know!” And it means: “I’m too smart to fall for that.” Well, meet my son. He was born yesterday – 11:04 AM actually. I spent most of the night with him pacing the hospital halls, and maybe it’s sleep deprivation talking here, but [...]