Would you want this place on your Visa bill? Over the next weeks, Beg to Differ will be presenting some examples of brand names that are just bad – for a number of reasons. Today’s example is something we spotted over the weekend… The Hav-A-Nap Motel This bad brand – which, yes, also has a [...]

Another revolution from Apple? This one’s alive. Just when you think the god-like product development powers of Steve Jobs couldn’t go any further, he launches a product that creates life itself. Let the hyperbole begin! Behold: the ChiaPad. “I really cannot say enough about this latest miraculous, life-affirming, intuitive, and super, super green device, so I [...]

An experiment in “un-branding” to promote community health Beg to Differ noticed this morning that Australia is planning to ban all logos and distinctive design elements from cigarette packaging. The point: to make them less attractive to smokers. The question: will it work? Generic packaging According to the UK Daily Mail, quoting the Australian newspaper: [...]

“I’m a slightly mad aristocrat and I’m okay with that” In this Beg to Differ: a shocking personal revelation from the Big Differ, who wonders if “Personal Branding” is too narrow to capture the range of authentic, but playful, roles we play in our professional lives. Confession: I’m leading a double life Yes it’s true. [...]

The true job of “packaging” (hint: it’s not just to wrap stuff) Beg to Differ is focusing on a great blog post today by Seth Godin which asks a question we all need to ask ourselves: “does your packaging do its job”? But of course when Beg to Differ (and Seth)  thinks about “packaging” we [...]

Apparently iPad has been enhancing feature sets for a while…. So of course, Beg to Differ was riveted on Wednesday by “The Big Speech”. No, not the State of the Union Address: it was the unveiling of a new product by Apple that had our attention. And apparently, we weren’t the only ones watching: so were trademark lawyers [...]