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Seth Godin on brand packaging: he’s right (this time)

The true job of “packaging” (hint: it’s not just to wrap stuff)
Beg to Differ is focusing on a great blog post today by Seth Godin which asks a question we all need to ask ourselves: “does your packaging do its job”? But of course when Beg to Differ (and Seth)  thinks about “packaging” we don’t [...]

iPad, uPad: Apple meets the push-up bra

Apparently iPad has been enhancing feature sets for a while….
So of course, Beg to Differ was riveted on Wednesday by “The Big Speech”. No, not the State of the Union Address: it was the unveiling of a new product by Apple that had our attention. And apparently, we weren’t the only ones watching: so were trademark lawyers for [...]

Out of the Woods? Branding the decade that was.

So what do you call a decade like that one?
So far Beg to Differ has resisted the urge to comment on the Tiger Woods scandal. But a friend posted a story on Facebook today that seemed like a great way to wrap up the year, and the decade. Her four-year old asked her out of [...]

Machines that go “ping”: a hospital branding adventure

The first Beg to Differ Branding Field Trip.
Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving experience for my wife and other two kids. But on the silly side of my brain, the whole 3 days in [...]

Favourite blog posts of 2009: October & November

Part 3 of our series on our favourite posts of 2009″
October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare cross-over hit, to  a Seussian Twitter phenomena, we continue to be surprised by the enthuisiastic response of our readers [...]

Brand Brief: Monsters in Smart Cars; Saints on Harleys

Are we really the brand we drive?
A few minutes ago, while I was driving home from my son’s daycare Halloween parade (and yes, he wore his bat costume again) I got cut off on the road by an aggressive jerk. Weaving in and out of traffic, speeding, talking on a cell phone, throwing a smoking [...]