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Bad brand names: don’t “Hav-a-Nap” at the switch

Would you want this place on your Visa bill? Over the next weeks, Beg to Differ will be presenting some examples of brand names that are just bad – for a number of reasons. Today’s example is something we spotted over the weekend… The Hav-A-Nap Motel This bad brand – which, yes, also has a [...]

Steve Jobs announces “the greenest Apple product ever”

Another revolution from Apple? This one’s alive. Just when you think the god-like product development powers of Steve Jobs couldn’t go any further, he launches a product that creates life itself. Let the hyperbole begin! Behold: the ChiaPad. “I really cannot say enough about this latest miraculous, life-affirming, intuitive, and super, super green device, so I [...]

Does branding cause cancer? Australian smokes go “no logo”.

An experiment in “un-branding” to promote community health Beg to Differ noticed this morning that Australia is planning to ban all logos and distinctive design elements from cigarette packaging. The point: to make them less attractive to smokers. The question: will it work? Generic packaging According to the UK Daily Mail, quoting the Australian newspaper: [...]

Seth Godin on brand packaging: he’s right (this time)

The true job of “packaging” (hint: it’s not just to wrap stuff) Beg to Differ is focusing on a great blog post today by Seth Godin which asks a question we all need to ask ourselves: “does your packaging do its job”? But of course when Beg to Differ (and Seth)  thinks about “packaging” we [...]

iPad, uPad: Apple meets the push-up bra

Apparently iPad has been enhancing feature sets for a while…. So of course, Beg to Differ was riveted on Wednesday by “The Big Speech”. No, not the State of the Union Address: it was the unveiling of a new product by Apple that had our attention. And apparently, we weren’t the only ones watching: so were trademark lawyers [...]

Out of the Woods? Branding the decade that was.

So what do you call a decade like that one? So far Beg to Differ has resisted the urge to comment on the Tiger Woods scandal. But a friend posted a story on Facebook today that seemed like a great way to wrap up the year, and the decade. Her four-year old asked her out [...]