The true job of “packaging” (hint: it’s not just to wrap stuff)
Beg to Differ is focusing on a great blog post today by Seth Godin which asks a question we all need to ask ourselves: “does your packaging do its job”? But of course when Beg to Differ (and Seth)  thinks about “packaging” we don’t [...]

Apparently iPad has been enhancing feature sets for a while….
So of course, Beg to Differ was riveted on Wednesday by “The Big Speech”. No, not the State of the Union Address: it was the unveiling of a new product by Apple that had our attention. And apparently, we weren’t the only ones watching: so were trademark lawyers for [...]

One of the Blog to Differ blogs we read every day, Brand New, has released its list of the best and worst brand re-designs for 2009.  And apart from quoting Beg to Differ’s Dennis Van Staalduinen (which obviously makes them brilliant and insightful),  it’s worth a look.  But before you do, read on for a few highlights.

Stuff [...]

Ancient wisdom on Vision – from blind men
Part 2 on Vision Statements. In examining the many ways that our clients’ Vision statements have gone wrong in the past (and some spectacularly wrong), Beg to Differ can almost always sum up the biggest problem in one word: proximity. But don’t take our word for it; take [...]

The first Beg to Differ Branding Field Trip.
Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving experience for my wife and other two kids. But on the silly side of my brain, the whole 3 days in [...]

Part 3 of our series on our favourite posts of 2009″
October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare cross-over hit, to  a Seussian Twitter phenomena, we continue to be surprised by the enthuisiastic response of our readers [...]