Last week, Palm released the much-anticipated Pre. Hailed as the iPhone killer, the Pre is loaded with features that further push the limits of the smartphone category. Today, Apple is anticipated to release a new iPhone 3G with bumped hardware specs and new software to directly compete with the Pre. Two smartphones with near-identical hardware [...]

So with all the kerfuffle around the GM bankruptcy (and the gajillions of dollars we’ll all be shelling out to save its butt from the fire), the one thing that gets forgotten as always is the brand strategy angle: 60-90 days from now, GM will be re-emerging from bankruptcy under a new coporate banner. Now, [...]

Trident “Less Intense” – both a sign of changing times and a spectacular positioning error.