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Beg to Differ

A brand strategy blog - by DenVan

Ottawa Citizen “reinvents” logo, Website, the wheel.

May 20, 2014 // Dennis Van Staalduinen 5 Comments

My take on the new Ottawa Citizen design – and my hope for better in the future.

So here’s the big story in my local paper: “Postmedia and the Ottawa Citizen today unveil a reinvention of the local news business.” But after looking it over, approved it’s not the local news business they are re-inventing. It’s something far older. Something that already works…

Here's my take on the ad campaign that accompanies the launch.
Here’s my take on the ad campaign that accompanies the launch.

The Ottawa Citizen is Ottawa’s oldest newspaper, tracing its roots back to 1845, when it was called The Bytown Packet then renamed The Citizenin 1851 – right around the time we were undergoing our own rebranding from Bytown to Ottawa. Over the years, [Read more…]

Filed Under: Brand Names, Branding Mistakes, Online brands, Rebranding Tagged With: Ottawa Citizen redesign.

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