Next week, approved on Thursday August 27, find we’ll be holding another Beg to DIFFER Brand Strategy Boot Camp in Ottawa with partners the Ottawa Centre for Research and Innovation (OCRI)and Brandvelope Consulting. As part of the Camp, page we’ll be dealing with the 4 Big Questions of Branding – the four fundamental things humans need to know about any product as they build their mental picture of it. You’ll find a preview of Question #1 below in SlideShare format.
Discount on Boot Camp registration for Beg to DIFFER readers.
For those interested in attending our Ottawa Brand Strategy Boot Camp, scroll down to find out more.
The 1st Big Question of Branding:
More about Boot Camp:
Blog Post: 5 Reasons to Attend the Beg to DIFFER Brand Strategy Boot Camp
Info from OCRI: OCRI Event Page
Discount on Boot Camp registration for Beg to DIFFER readers.
For those interested in attending Boot Camp, we’re offering a special discount for readers of this blog. To claim your discount:
1) Click through the presentation above: (1st Big Question of Branding)
2) Register for Boot Camp.
3) When registering, quote the name of the mystery product used as an example in the presentation below and you’ll receive $25 off the price of either half day or full day Boot Camp.
4) If you want to invite a colleague or recommend this to someone else, please do! They’ll also qualify for the discounted price.
Quick registration links (provided by OCRI):
Register Online | Register by Fax | Add to your Outlook* (Half-Day) | Add to your Outlook* (Full-Day)