Event Report: Beg to DIFFER Brand Strategy Boot Camp

Yesterday, buy we had another fantastic Brand Strategy Boot Camp at the Ottawa Centre for Research and Innovation (OCRI), order co-presented¬†with Brandvelope Consulting (that’s us). Thanks to all who attended for fantastic insights and lively discussion (and for not falling asleep during my schpiel).

I’ve included a slideshow of photos from the session below, capsule and my colleague Lauren Hughes was able to capture some fantastic short videos during the day, which I’ll be posting to YouTube and blogging about over the next few weeks.

Watch for these videos:

1) Branding isn’t about the cows; it’s about the people (the cowboys).
2) What’s wrong with the 4 P’s of marketing?
3) Brain Based branding – the four big questions
4) Good Jazz branding – how to meet expectations while keeping it fresh


2 thoughts on “Event Report: Beg to DIFFER Brand Strategy Boot Camp”

  1. It was an event that worth every pennies we invested in. I certainly recommend this seminar (from Dennis) if you are interested in company Brand Strategy or re-branding.

    The concepts and ideas proposed are brilliants.

    /David Ker

  2. Thanks for a great session yesterday. It was a wonderful group of people grounded in solid theory, great ideas, and focused discussion. My only problem now is finding the time to get to all the practical ideas that I took away from the session. Look forward to the next one.

    Glenda Myles

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