Thanks for visiting my brand strategy blog!

As you’ll quickly notice, I don’t update this site very often anymore. Most of the posts are pre-2017, while I was running my brand strategy agency Brandvelope Consulting, with most of the “greatest hits” from 2009 to 2013.

I think most of the other posts have aged pretty well. So rather than consign this to the graveyard of abandoned blogs, I’ll leave it up. And who knows, I may get the urge to post new stuff again.

If you’re looking for fresher stuff, I’m on LinkedIn, Instagram, and Twitter*.

(*But note, as of 2023 I’m gradually moving over to Threads since Elon Musk started X-ing all over Twitter.)